But producing video that actually changes attitudes or behaviours, compelling people to act, means going one better. It’s about understanding the way audiences think, strategically structuring content, and using creative techniques throughout the video production process. That’s what we do.
First, we get to know you. Then we research and profile your audience to understand what they want to watch and what will inspire them to act.
By understanding audience psychology, viewing context and the principles of persuasion, we can influence how people think and act*.
Through continuous testing and measuring, we know which conditions and variables work, when, and why. And we’re refining our knowledge all the time.