Active Media Ghana

CREATIVE VIDEO PRODUCTION •

With true marketing purpose​

Engage, inspire and influence your audience. We produce videos that get results.​

Video is hands down the best way to get people’s attention and get a message across – it’s immersive, instant and easy to connect with emotionally.

But producing video that actually changes attitudes or behaviours, compelling people to act, means going one better. It’s about understanding the way audiences think, strategically structuring content, and using creative techniques throughout the video production process. That’s what we do.

What makes us different?

We understand audiences

First, we get to know you. Then we research and profile your audience to understand what they want to watch and what will inspire them to act.

Power of persuasion

By understanding audience psychology, viewing context and the principles of persuasion, we can influence how people think and act*.

Tried-and-tested

Through continuous testing and measuring, we know which conditions and variables work, when, and why. And we’re refining our knowledge all the time.